Online advertising displayed to users based on their queries in Google and other search engines is called search advertising. Text ads placed through Google Ads, Bing Ads appear above or below organic search results.
A professional search advertising campaign for businesses allows you to:
- attract targeted traffic to the website;
- encourage users to take a desired action (purchase, subscription, call, etc.);
- promote and maintain a «positive» brand reputation online.
Types of Search Advertising
There are several types of search ads found on the internet:
- Contextual advertising. Text ads that appear in search results based on the user’s query.
- Shopping Ads (product ads). Contain an image, price, and product description and appear in search results.
- DSA (Dynamic Search Ads). Placed in online stores and generated based on the website’s content (product offers).
- Local search advertising. Geographically targeted ads displayed to users searching for specific products/services nearby.
- Ads with extensions. Include offers and additional information such as a phone number, company address, and/or links to relevant web pages.
Why Order Search Advertising Setup from Just Seo
The experts at the full-cycle digital agency will create turnkey ad campaigns tailored to business needs, develop a marketing strategy, and select the best channels for campaign launch. A comprehensive, professional approach to search advertising setup includes:
- displaying ads exclusively to the target audience interested in your products/services;
- fast results — conversion growth is observed immediately after the campaign launch;
- high profitability — search advertising involves paying only for clicks (website visits);
- flexibility and scalability — allows real-time adjustments to targeting, keywords, etc.;
- advanced analytics — Google Ads and other tools provide detailed reports and help track campaign effectiveness;
- increased brand awareness — even if a user doesn’t click the ad, they still notice the brand in search results.
An individual approach, time savings, budget optimization, precise targeting, risk-free execution, and continuous performance monitoring — these are the benefits of working with Just Seo.
To order marketing services from our specialists, send an inquiry via email, message us on Direct or Telegram, or call us for a consultation.
